They released free AR apps for smartphones "XYLISH AR figure skating " for this tie-up. (iOS/ Android)
The AR apps works with three flavors of Meiji's chewing gum brand "XYLISH" :Crystal Mint, Fruity Mint, and Hyper Cool.
Start AR apps
XYLISH Fruity Mint
AR figure of Lightning appeared!
Press A or B to make Lightning change her pose
You can upload a photo to Twitter and Facebook.