Japanese e-money Web Money started a tie-up with popular virtual world Ameba Pigg and convenience store Famiry Mart.
Web Money enforces a lot of such tie-ups. The game card is not so popular in Japan. In addition, there are few game cards sold in Japan. However, e-money and mobile payment are completely takes roots in Japan. Besides, we can do payment at a convenience store. The offtake of the Japanese virtual goods are crazy. It originates in infrastructure of virtual currency. They are "e-money", "mobile", "convenience store".