SCEJ opened contents platform for smartphones "PlayStation Mobile"

I wrote that only SCEJ had not exhibit the social game for mobile at Tokyo Game Show 2012.

See also:
[Report of Tokyo Game Show 2012] The conqueror of the game market of Japan is a mobile social game

However, they cannot ignore the mobile. Today, they opened contents platform for smartphones "PlayStation Mobile" in Japan.

PlayStation Mobile is contents platform providing the contents such as various application for Android gadget and PlayStation Vita smartphone. Users can use the contents that they purchased from plural correspondence gadgets. SCEJ released 27 game application as an initial offer. Prices are 50yen - 1000yen(about 0.6USD - 13USD).

Big game company which omits the mobile measure at all now became only Nintendo. What do they do?