LINE and SEGA Games become a marketing partner in game business
The next is Sanrio. They start project "WITH Sanrio" which their mobile game and characters of Sanrio perform collaboration in January, 2016. They carry these out in this project.
1. Development of the new mobile games that popular characters of Sanrio appear
2. Continuation enforcement of the events that characters of Sanrio appear in mobile games of Sega
3. Sale of the fancy goods in conjunction with this project including new mobile games
Furthermore, they carry out the mutual promotion that let Sanrio shop cooperate with marketing support tool Noah Pass of Sega.