Japanese popular mobile game Monster Strike got a own shop in Tokyo

Unfortunately mixi's mobile game Monster Strike did not succeed in North America(It is shut down on August 1), but is still popular in Japan. They opened physical shop "XFLAG STORE SHIBUYA" in Shibuya, Tokyo at last. Besides, the visit completely needs reservations.

This shop consists of 2 floors. 1F is the goods section, but there do not have stock of goods. Because...

Customers do shopping using a large display and own smartphone. They look at the sample of goods displayed in a shop and purchase them with a large display. The shopping data are saved in smartphone through application and the terminal of the display.

Customers put a smartphone in the terminal of the cash register counter. Then a payment amount of money is displayed by a terminal.

Staff waiting gather up goods in a bag according to shopping data.

Basement floor is a cafe and event space.

The stage is good to talk show and small e-sports.

Various art of the game are displayed to the cafe space. Of course the menus assume characters of the game motifs. Naturally customers will upload those photos in Instagram :)

When I look up at the ceiling, small figures hid. His name is "Oragon", the  mascot-like character of Monster Strike. It is totally like the treasure hunt to look for him.

This is a big challenge for mixi. Now, it is high-risk to have a large-scale shop(Besides, it is Shibuya!). But the visit reservation is favorable for the moment. It is fully occupied until June 19.