Supercell performs various original development in Japan since they are purchased by SoftBank.
[From Finland to Japan] Supercell starts advertising Clash of Clans on Japanese TV
Supercell attacks in Shibuya
Following them, they broadcast TV commercials of three kinds of Hay Day in Japan from tomorrow. Shiori Kutsuna of the actress appears in these.
She emphasizes the comfort that can play a game only with one finger, cook cakes like the game with friends, and play a game with the boss and work friend.
In Japan, TV CM is still effective for the advertising of mobile games. Japanese mobile game companies examine TVCM broadcast when their game titles pass about 500,000 ~ 1 million downloading. Supercell made efforts in advertising of Clash of Clans until now in Japan, but on the other hand, Hay Day was quiet under cover of it in Japan. These CM may improve it.