Supercell does promotion activity well in Japan. They got the popularity in cooperation with Japanese advertising agencies, media and partners. As a result, they gathered many fans in Tokyo Game Show 2015.
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Supercell exhibits the decent booth and It was supported by fans in Tokyo Game Show 2015
Next, they hold a fan meeting event of their new mobile game Clash Royale in Akihabara, Tokyo on April 16 in cooperation with game community Lobi.
Lobi is the game community and chat service that Japanese Web service / contents production company Kayac runs. They started the offer of the fan meeting event held service for game developers in Lobi. Developers can announce the fan meeting event of their games in community of Lobi. Kayac supports developers, in charge of the administration of the event, live streaming, the writing of the event report article in Lobi.
Supercell's Clash Royale is the first example of this service. They invite only 80 participants by lot in Lobi. The entrance fee is free, but it is a fierce battle! The event is carried out in e- sports form and shown in Youtube Lobi channel.
event info
https://web.lobi.co/blog/news/42ff7c090327b1da67f7c9fbad6d2635c27ae6cc
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