LINE's mobile virtual world LINE Play starts the tie-up with the companies
It succeeded immediately. LINE users who visited the tie-up rooms in ten days since they began a tie-up with companies exceeded 10 million.
How can we visit the tie-up rooms?
We watch "friends request tab". Then official avatars of companies are added there.
This is general technique by the virtual world service. Probably every virtual world of the world conducts a similar business. The most successful virtual world was Ameba Pigg until now in Japan. However, LINE Play grows up rapidly.