Tie-up avatar of LINE Play succeeds; They started the collaboration with artists

LINE started the tie-up with companies in their virtual world apps LINE Play from the end of last month.

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LINE's mobile virtual world LINE Play starts the tie-up with the companies

It succeeded immediately. LINE users who visited the tie-up rooms in ten days since they began a tie-up with companies exceeded 10 million.

How can we visit the tie-up rooms?

*This is a Japanese region. At first we choose "friends".

We watch "friends request tab". Then official avatars of companies are added there.

OK, let's approve them from one end!

We become able to visit the tie-up rooms of companies.

We can play limited Gacha in these rooms.

Various tie-up items come out of limited Gacha.

This is general technique by the virtual world service. Probably every virtual world of the world conducts a similar business. The most successful virtual world was Ameba Pigg until now in Japan. However, LINE Play grows up rapidly.

In addition, LINE Play began a tie-up with not only companies but also artists. They opened the rooms of Japanee singer Ayumi Hamazaki and Korean singer BOM(from Korean girls band 2NE1).