Users of Japanese messaging apps LINE exceeded 150 million at last.
their press release, LINE users suddenly increase now in Spain and South America. In particular, Spanish LINE users exceeded in 10 million. They conclude strategic partnership with Nokia in February and preinstall LINE in low-priced smartphone Asha of Nokia. LINE is eager in the users acquisition in countries except Japan and intends to do advance to Southeast Asia, South America, Middle East, Africa with Asha.
On the other hand, they do not forget the business in Japan. Their Japanese target is......kids. They sell toys for kids from this month.
Now, main Japanese users of LINE are adults who are higher than a high school student, and the parents worry about kids using Social Networking Service. Therefore LINE sells toys. LINE characters are cute and are popular with adult users. Then naturally it will be popular with kids, It is the same as a merchandising strategy.