Japanese mobile game apps developer Ponos announced that their tower defense game apps for smartphones "Battle Cats(にゃんこ大戦争)" broke through 4M downloading.
Charm of this is mysterious artwork. Cats are simple designs, but are slightly different from Japanese-style Kawaii with a wonder in some way. They express it by the word "Kimo-kawa". This is the coined word that combined Kawaii(Cute) with Kimochiwarui(Grotesquerie). Is it be "Grotes-cute" if I transcribe it in English? Anyway, these cats are very attractive!