Gyao, a video site of the subsidiary of Yahoo! Japan and GREE established the joint venture which ran a fund of Anime "AnimatiC".
This is based on a basic agreement of their in February(It was switched from the name of the then company).
AnimatiC supports production costs of Anime by a fund from now on. Furthermore, they perform Webcast of Animes, and make social games and trading card games from them. These are the reasons why Gyao and GREE crossed a hand. In current Japan, almost all contents perform cross media development. They facilitate it by establishing a joint venture.